The Madlug Movement

Our Mission

Empowering Children in Care

Every child deserves to feel valued, especially those in care. Unfortunately, many children and young people in care have their belongings moved in black bin bags or plastic shopping bags. At Madlug, we started with a mission: to show every child and young person in care that they have immense value and worth, and the right to move with dignity.

Madlug Movement

A Collective Commitment to Change

The Madlug Movement exists to ensure that children and young people have value, worth, and dignity. It is built on one simple mission: no child should ever have to carry their belongings in a bin bag. What began as a small idea in 2015 has grown into a wide-reaching social movement across the UK and Ireland, thanks to the dedicated efforts of our Madluggers

Madlug Movement

What is a Madlugger?

A Madlugger is someone who carries their life in a Madlug branded bag so that a child in care can have their belongings moved with dignity.

The Madlug Movement is about more than bags; it’s about creating a community of people who care. Together, we can make a difference in the lives of children in care. Join us today and become a Madlugger.

Join The Movement in 3 Steps

Choose To Help

Donate or fundraise. Involve your local authority, trust, or charity, or, of course, bag yourself a Madlug.

Take Action

Make your donation, plan your fundraiser, request giving bags for young people. Wear your new Madlug bag with pride.

Help a Child in Care

Every pound raised / donated and every bag purchased at madlug.com helps a child or young person in care.