In 2015, Dave Linton Experienced a Moment That Changed Everything
While working as a youth worker, Dave Linton learned about the heartbreaking reality faced by children in care: they often transport their belongings not in suitcases, but in whatever bin bag is on hand. This powerful image ignited a decision within him: no child should carry their life in a bin bag.
What began with just £480 has blossomed into a transformative movement, empowering countless children in care to carry their belongings with value, worth and dignity.
Since 2015
A Gift That Transforms a Child’s Story
At Madlug, we believe no child should carry their life in a bin bag. Every Madlug bag purchased directly contributes to changing this heartbreaking reality by ensuring that a pack-away travel bag is donated to a child or young person in care.
Your support is vital. Every purchase matters. With each bag sold, you help provide value, worth, and dignity to children in need, fostering a world where every child feels truly valued.
The Power of Thoughtful Choices
You don’t need to march or campaign to support children in care. Sometimes showing solidarity means making thoughtful, intentional shopping choices. Madlug is part of a growing movement of social enterprise brands that demonstrate how your purchasing decisions can embody both purpose and practicality. Choosing Madlug is not a grand gesture; it’s a subtle one that makes an impact.
Empower Children with Every Purchase
When you choose a Madlug bag, you’re not just selecting luggage; you’re making a conscious shopping decision that empowers children in care within your community. Each bag conveys love without words, demonstrating that you see, believe in, and care for them. Most importantly, it provides dignity through the gift of a pack-away bag.
With every purchase, you support a social enterprise that delivers quality products along with ethical and charitable gifts. Each Madlug bag sold translates into a bag that can be used by children as a comfort case or buddy bag for their belongings as they move through the foster care system. Join us in making a difference. Explore our collection of bags now and be part of this important movement that gifts bags to children in care.
