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More Than
a Bag

Welcome to More Than a Bag, a short video series where we unpack the heart behind the Madlug brand.

  • Episode 11
    Why should you sign up?

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  • Episode 10
    What is a C.I.C?

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  • Episode 9
    Bin Bags Stink

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  • Episode 8
    Why we don't ask you to donate

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  • Episode 7
    Why wearing your Madlug matters

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  • Episode 6
    Meet our ambassadors

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  • Episode 5
    Stop using children for promotion

    Watch Now

  • Episode 4
    The power of the gift

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  • Episode 3
    What does Madlug mean?

    Watch Now

  • Episode 2
    Why we don't fill bags

    Watch Now

  • Episode 1
    Absolutely Incredible

    Watch Now

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Our mission:

Madlug Foundation is the registered charity at the heart of the Madlug™ movement, dedicated to helping children in care move with dignity.

Because every child and young person deserves to know their value and worth

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Madlug Foundation
© 2026 Madlug Foundation. | Madlug Foundation Limited is registered with The Charity Commission for Northern Ireland NIC107658. Company Number: NI 660774.